Meet the Team

Bill Parkinson
President & CEO
Bill guides CourseMark’s strategic direction and leads the team in carrying out the CUSO’s mission.
Bill Parkinson
President & CEO
Before launching CourseMark in 2021, Bill was a registered investment advisor with 16 years’ experience helping individuals and institutions build and protect wealth. Bill was the brokerage managing director at Capstone Partners, a nationally recognized insurance and investment services firm, where he collaborated with the top practitioners in the country on executive benefit programs for credit unions and other nonprofit organizations.
Bill’s vision is to bring together genuine, innovative, people-oriented professionals with a shared passion for making the world a better place, one relationship at a time.
Bill grew up in Southern California and has fond memories diving for lobster off the coast of Palos Verdes with his father. He currently resides in Celina, Texas, with his wife, Pam. Together they love to travel, host wine and cheese parties, and spend time with their three children.


John Swenson
Senior Advisor
John is the Senior Advisor for CourseMark’s executive benefit services and Chairman of the CourseMark Board of Directors.
John Swenson
Senior Advisor
John serves on the boards of Collins Holding Company, committed to supporting credit union growth and innovation by creating solutions that make a difference, and Exclamation CUSO, providing IT services and marketing to credit unions.
His firm specializes in collateral assignment split dollar accounts, 457(f) plans, 162 executive bonus plans, prefunding of employee benefits and retirement plans. John’s business experience includes managing and implementing best practices, processes and benchmarks in deferred compensation strategies for executives and boards of directors. He also works closely with 401(k) and other retirement plans by assisting the field representatives in investment products and sales and marketing programs.
He currently resides in Colorado Springs, Colorado, with his wife, Kirsten. Together they are passionate about traveling, hiking and spending time with their children.


Mai-Linh Hoang
Vice President Strategy and Innovation
Mai-Linh spearheads CourseMark’s strategic initiatives and oversees its branding and marketing efforts.
Mai-Linh Hoang
Vice President Strategy and Innovation
Mai-Linh has over 18 years’ experience in organizational strategy, marketing, event management and public relations. She has worked for large nonprofits, advertising agencies and credit unions over her career, focusing her work in the financial industry for the past 12 years. She has spent most of her career with credit unions having $1 billion to $4 billion in assets.
She is a Global Women’s Leadership Network (GWLN) Ambassador and Iowa Sister Society leader. GWLN, a program of the World Council of Credit Unions, aims to provide women with the opportunity and resources to make a measurable difference. She received GWLN’s 2019 Emerging Leader Award for her work and advocacy through fundraising and programming to provide women with the tools and resources they need to lead.
Mai-Linh has a Bachelor of Science in biology and an MBA from Saint Joseph’s University in Philadelphia, Pennsylvania.
Mai-Linh is from Philadelphia and splits her time between Singapore and the United States with her husband and two young daughters. She consults for the Boys & Girls Clubs of the Corridor, and she is a member of the Cedar Rapids Metro Economic Alliance’s Economic Development Innovation Council and the American Marketing Association. She is also a participant in Filene Research Institute’s i3 program, an innovation leadership program in which professionals brainstorm, test and create products, processes and business models to better serve member needs.


Thomas Hever
Sales Development Associate
As an internal analyst, Thomas researches products and develops first-rate solutions for CourseMark’s clients.
Thomas Hever
Sales Development Associate
Born and raised in Dallas, Texas, Thomas graduated with a Bachelor of Arts in integrative physiology from the University of Colorado. Working as a research assistant at UT Southwestern, Thomas decided to transition away from the medical field, and he began his career in financial services with Northwestern Mutual in 2019. There he focused heavily on comprehensive personal financial planning and leveraging product knowledge and analytics to help individuals achieve their long-term goals.
Still residing in Dallas, Thomas splits his free time between rugby, cycling, skiing and being outdoors whenever possible.


Amy Devlin
Executive Assistant/Office Manager
Amy serves as our clients’ first point of contact by assisting with inquiries, scheduling and related needs.
Amy Devlin
Executive Assistant/Office Manager
Amy holds a bachelor’s degree in communications with an emphasis in public relations from the University of Texas at Arlington. Amy takes pride in ensuring the office runs efficiently and effectively while providing administrative support to the team.
Amy and her husband, Brian, live in Frisco, Texas, with their two daughters. When Amy is not working, she enjoys reading, racking up meters on her Hydrow, and watching her daughters play golf.